Welcome to The CommUnity Lab! The knowledge transfer podcast, where we dive deep into the fascinating world of professional communication research and its application. Hosted by Danny (Daniel Wolfgruber), this podcast brings together leading scholars to explore how communication shapes workplaces, relationships, and society at large.

In each episode, we break down communication research and real-world insights, making them accessible and relevant for communication professionals, leaders, fellow scholars, students, and anyone curious about the magic of communication.

Today’s guest is Prof. Sora Kim from the Chinese University of Hong Kong. In this Lab Talk, we dive into her research on crisis and CSR communication and explore why a crisis can also be an opportunity — if handled thoughtfully. Sora shares why credibility, culture, and stakeholder engagement are essential for reputation management in tough times, and how CSR messaging can either strengthen or severely damage an organization’s standing when the pressure is on.

Want to explore more? Here are five scientific publications related to today’s episode:
Jaques, T. (2009). Issue and crisis management: Quicksand in the definitional landscape. Public Relations Review, 35(3), 280–286. https://doi.org/10.1016/j.pubrev.2009.03.003

Ji. Y., & Kim, S. (2023). The impacts of social media bandwagon cues on public demand for regulatory intervention during corporate crises. Journal of Contingencies and Crisis Management, 31(3), 392-405. https://doi.org/10.1111/1468-5973.12446

Kim, S., Sheng, X., & Ketron, S.C. (2022). The roles of legacy versus social media information seeking in American and Chinese consumers’ hoarding during COVID-19. Journal of International Marketing, 30(2), 38-55. https://doi.org/10.1177/1069031X221089347

Kim, S., Sung, K-H., Ji, Y., Xing, C., & Qu, J. (2021). Online firestorms in social media: Comparative research between China Weibo and USA Twitter. Public Relations Review, 47(1), 102010. https://doi.org/10.1016/j.pubrev.2021.102010

Yang, C.Y., & Kim, S. (2024). Safety nudged or empowerment fueled? Leadership mechanism and boundary condition for followers’ adaptive communication behaviors during the COVID-19 pandemic crisis in China. Journal of Public Relations Research, 37(1-2), 31-53. https://doi.org/10.1080/1062726X.2024.2369643

Follow The CommUnity Lab on Spotify, Apple Podcasts, or Podcastle, subscribe on YouTube, and join the conversation on LinkedIn. Your feedback helps shape this podcast into a must-listen for all communication enthusiasts.

Let’s decode the way we (try to) connect, one conversation at a time!